Brands. Media. Tech. Teams. Together.

September 10-12, 2019 | MGM Grand, Las Vegas

2018 program

Learn from key executives in brand marketing, television, sports and technology how you can leverage the passionate global audience that esports delivers.

Here is a look at our recently concluded 2018 Summit

Filter by Day

Sunday | September 30

9:00 PM – 11:45 PM
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Esports Charity Poker Game

Room: The Pokergo Studio at the Aria Resort & Casino
Arriving on Sunday? Join this fun and exciting event, featuring esports professionals competing for a charity donation in their name to Gamers Outreach. The event will be live streamed on Twitch featuring a World Series of Poker on-camera talent and analyst. Doors, Drinks & Apps start @ 7:30pm, followed by the Tournament @ 9:00 pm

Monday | October 1

10:00 AM – 11:00 AM
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Axe Throwing Excursion

Axe throwing isn’t just for lumberjacks anymore! You’ll learn how to throw and have a great time competing against your EBS peers at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Participation is limited and includes roundtrip transportation to/from Caesars. Cost $50. Limited space is available so we encourage you to sign up early.)

Shuttles will depart Caesars from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
10:00 AM – 12:00 PM
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Topgolf

It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EBS attendees for some swings, brunch, bloody marys and mimosas… and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available, so we encourage you to sign up early.

Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
1:45 PM – 3:45 PM
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Workshop: How To Produce An Esports Event

Room: Florentine 3-4
Let’s face it, you know you should be hosting an esports event but have no idea where to start. This workshop will break down the ABCs of setting up shop for your own esports activation, covering the technical, legal and social elements that go into playing host to the esports community, whether you are a venue, a sponsor or simply a company looking to engage with esports fans.

Taking a deep dive into the elements of an event, experts in the field will reveal:

  • What type of event is right for your goals
  • The equipment you need to play
  • How to market your event to the gaming community
  • Connecting with local sponsors for smart activation
  • What you need to know about using a publisher’s IP
  • Bringing in the influencers
  • Keeping audiences entertained
Speakers:
  • Ryan Fitzpatrick, SVP, Lifestyle Marketing & Branded Entertainment, NCompass International
  • TJ Walker, Head of Production, Boombox Group
  • 1:45 PM – 3:45 PM
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    Workshop: Esports 101: Everything You Need To Know To Get In The Game

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    For those new to the world of esports we offer this fast-paced master class on what esports is, why it’s growing and what’s next. A panel of experts armed with years of experience and dozens of real-world case studies on the mic will break down the esports landscape into 10 key strategic areas that will give you the overview you want and the insights you need to understand and engage the esports gamers, fans and business ecosystem. You’ll also get a chance to see gamers in action—and ask all your burning questions—in this immersive and interactive session.

    The curriculum will include actionable takeaways on:


    • The Big Picture: What’s driving esports’ popularity—stats, facts and opportunities
    • The Leagues: What happens at an esports tournament and who plays the games
    • The Publishers: Who creates the games and how do they engage with fans and players
    • The Brands: How endemic and non-endemic brands are engaging with fans
    • The Business: Who’s spending money where, and where the biggest opportunities lay?
    • The Fans: Insights on who, exactly, is playing, watching and engaging in esports
    • The Trends: What’s hot, what’s not—and where’s it all going in the coming years
    • The Tech: From streaming to content to wiring an event, we unpack the technology
    • The Lingo: The terms you need to know to do business (and sound smart) in this space
    • The Learnings: Who’s doing esports best—and what can you learn from them
    NOTE: This workshop will take place at the Esports Arena Las Vegas at the Luxor Hotel, where you will be able to learn about the dynamics of this industry in a state-of-the-art gaming and broadcast center.
    Speakers:
  • Matt Lederer, Executive Director, Partnership Marketing, Xfinity
  • Joe English, Event Designer and Esports Expert, Joe English Esports
  • Yoni Ginsburg, Director of Business Development, Catalyst Sports and Media
  • 1:45 PM – 3:45 PM
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    Workshop: Collegiate Esports: Transforming The University Landscape

    Room: Florentine 1-2
    As more and more universities open the doors to esports teams and scholarships for players, the industry now faces new challenges since Robert Morris University became the first school to launch a varsity esports program in 2014. Collegiate esports conferences continue to take root across the country – from representatives of the Pac-12 to Big Ten to the Ivy League – even while national organizations ranging from NACE to Tespa to Collegiate StarLeague and everything in-between continue to grow their numbers and audiences with hundreds of institutions now taking part.

    Members of these organizations will congregate for a free-range discussion of collegiate esports ranging from potential Title IX issues to the possible participation of the NCAA, along with educational sessions from launching a team to working with sponsors. Don’t miss this national gathering as we break down everything you need to know about claiming your stake in what Forbes calls “the new college football.”
    Speakers:
  • A.J. Dimick, Esports Director of Operations, University of Utah
  • Moderated By:
  • John Pierce, Partner, Player 2 Studios
  • Speakers:
  • Bob Whitehouse, COO, Fiesta Bowl
  • Erin Harvego, VP of Marketing, Big Ten Network
  • Kurt Melcher, Executive Director, Esports, Intersport
  • Vince Nicastro, Deputy Commissioner and Chief Operating Officer, Big East Conference
  • Tyler Rosen, Senior Business Operations Manager, Blizzard Entertainment
  • Michael Brooks, Executive Director, National Association of Collegiate Esports
  • Adam Rosen, Senior Business Operations Manager, Blizzard Entertainment
  • Michael Sherman, Collegiate Esports Director, Riot Games
  • 1:45 PM – 3:45 PM
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    Workshop: Esports For Brand And Sports Marketers: How To Activate The World's Fastest-Growing Event Platform

    Room: Capri
    It’s the fastest growing global sports phenomenon in history that marketers know the least about. And it’s estimated to be a $2 billion industry by 2020. Get ready for the next big thing in sports activations.

    We’ll get you up to speed on the unique nuances of the esports universe: what it is, who participates, which brands are involved and what you need to know to engage this massive (and growing) audience of esports fanatics—both online and in the real world. Go behind the scenes of the biggest tournaments. See the content strategies driving the hugely popular esports TV networks. Listen in to case studies on the brands that are activating, and learn how they’re engaging in an entirely new way to get the attention of an audience that’s literally inventing a new way to play and watch sports. Esports is growing faster than NASCAR and might just be the next NFL. Get the strategies and insights you need to play in this exciting space.
    Speakers:
  • Chris Blivin, Director, Commercial Partnerships & Esports, Lagardere Sports
  • Allan Phang, Allstars Engagement and Internal Branding, People & Culture, AirAsia
  • Ben Paro, Account Director, Simmons Research
  • 4:15 PM – 5:00 PM
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    Keynote: From Zero to One Billion: Building the OMEN by HP Brand

    Room: Roman Ballroom
    In just two years, HP has taken OMEN from a new product portfolio with nearly no brand awareness to a billion-dollar brand blazing a path to gaming dominance. Listen in as HP’s Emily Ketchen and Chin Wu take you on a journey through OMEN’s short but exceptional history—it’s evolution, growth and trajectory. Go inside the OMEN portfolio to understand its partnership strategy, its tournament and activation plans, and HP’s vision for the future of the OMEN brand—and the esports industry.
    Speakers:
  • Emily Ketchen, Americas Head of Marketing Services and Personal Systems Marketing, HP
  • Chin Wu, US Marketing Manager, OMEN by HP
  • 5:00 PM – 6:30 PM
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    Opening Night Reception

    Room: Pompeian Ballroom
    It's the first night of the Esports Business Summit — come to mix, mingle and enjoy some cocktails. The EBS Opening Night Reception is your chance to connect with colleagues and meet new industry peers. Trade business cards, meet new product and services suppliers and "hang out" with the industry's greatest (Admission to reception included with your EBS registration.)

    Sponsored by: Mosaic
    7:00 PM – 9:00 PM
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    Behind the Scenes & Backstage Tour of the Esports Arena Las Vegas

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    If you want to know what it takes to build a competitive arena from the AV, streaming, and broadcast standpoints… this opportunity is for you! eSports Integration, Horizon AVL, Harman, and Samsung welcome you to join fellow EBS attendees for a behind-the-scenes & backstage tour of the ESPORTS ARENA Las Vegas. (There’s no fee to attend, but spots are limited – and you must pre-register.) We'll be offering two tours, one each at 7:00 and 8:00 PM at the Luxor Hotel and Casino.
    7:00 PM – 9:00 PM
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    The 2018 Harvest Charity Tournament

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    Come join the Esports Business Summit community as we give back. Be a part of The 2018 Harvest Tournament—being held Monday, Oct. 1 at 7pm at Esports Arena Las Vegas at the Luxor. This will be the ultimate immersion into competitive gaming as some of the most famous players in the world including Censor, GlitterXplosion, HusKerrs, Pterodactyl, Chris Puckett and more, take the stage to raise money for Gamers Outreach. Live streamers will also be giving away hardware courtesy of HyperX. All funds raised will be used to build GO Karts— portable, medical-grade gaming kiosks nurses can use to transport video games and entertainment to hospitalized children. Admission is limited, so we encourage you to sign up early during your registration process. (No additional fee required.)
    Speakers:
  • Doug "Censor" Martin, Streamer/Content Producer, compLexity Gaming
  • HusKerrs, Rogue
  • Sheila "Pterodactyl" Weidman, Streamer/Content Producer, OpTic Gaming
  • GlitterXplosion, eSports Host
  • Chris Puckett, Host, Overwatch League
  • Tuesday | October 2

    8:00 AM – 8:45 AM
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    Breakfast

    Room: Pompeian Ballroom
    Come fuel up for the action packed day ahead of you. And chat with other attendees about your EBS experience.
    8:45 AM – 9:30 AM
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    Opening Keynote: Seeking Immortality: K-Swiss And The Esports Lifestyle

    Room: Roman Ballroom
    "The world's first competitive gaming shoe." The headline-grabbing announcement of an innovative partnership between global esports organization, Immortals, and heritage lifestyle brand, K-Swiss, reinvigorated the discussion of what is possible in non-endemic esports partnership and collaboration. Join Ari Segal, Immortals President & COO, and Indi Adams, K-Swiss Sr. Director, Product, as they provide insight into how this unlikely pairing came together to make esports history.
    Moderated By:
  • Chris Pursell, Head of Content, Sports & Esports, Cynopsis
  • Speakers:
  • Indi Adams, Senior Director, Product, K-Swiss
  • Ari Segal, President & COO, Immortals
  • 9:30 AM – 10:15 AM
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    General Session - Executive Insights Panel

    Room: Roman Ballroom
    Listen in as top executives from across the esports spectrum discuss key topics shaping the esports industry, including the emerging trends and challenges that will cement the future of competitive gaming.
    Moderated By:
  • Michele Morrow, Host/Producer
  • Speakers:
  • Craig Barry, Executive Vice President/Chief Content Officer, Turner Sports
  • Todd Harris, Co-founder & COO, Hi-Rez Studios
  • Yvette Martinez-Rea, Chief Executive Officer & Managing Director, ESL
  • Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard
  • Ed Chang, Director, Business Strategy, EA Competitive Gaming
  • 10:15 AM – 11:15 AM
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    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    11:20 AM – 12:00 PM
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    Creating a Killer Viewing Experience

    Room: Messina
    This session will showcase esports companies that are changing the production game so audiences can better follow the action, including examples of how the viewing experience is evolving, the biggest breakthroughs, and the steps you can take to enhance your viewing experience.
    Moderated By:
  • Steve Bradbury, President & Head Coach, Deep Sports
  • Speakers:
  • Anthony Borquez, CEO, Grab Games
  • Frank LaSpina, Senior Producer, Broadcast, Overwatch, Blizzard Entertainment
  • Jeff Liboon, President, ESP Gaming
  • Shawn Moffatt, COO, Go To Team
  • Jason Woo, Chief Strategy Officer / General Manager, NGE (Next Generation Esports)
  • 11:20 AM – 12:00 PM
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    Girl Gamers: Shifting the Meta

    Room: Capri
    While half of women in the United States report having played a video game, only 6% identify as gamers, how does this impact esports and what trends are executives seeing that signal a big upcoming change in these statistics? How do tournaments, publishers and platforms encourage more female representation? What do marketers need to know about this growing fanbase?
    Moderated By:
  • Dave Smith, Managing Director, Metta Sport
  • Speakers:
  • Eric Guthoff, Partner, Grace Blue
  • Michele Morrow, Host/Producer
  • Susie Kim, General Manager, London Spitfire
  • Amanda Sanyal, Director of Digital Marketing, Logitech G, Logitech
  • Ann Hand, Chairman & CEO, Super League Gaming
  • 11:20 AM – 12:00 PM
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    How Cryptocurrencies and Blockchain Are Taking Esports to the Next Level

    Room: Anzio
    Blockchain continues to be touted as having unlimited potential in esports, being used to fuel betting, host tournaments, and create a reliable platform for the purchase virtual assets, all key segments of the esports ecosystem.

    Join us to learn how to leverage this industry to boost your own play.
    Moderated By:
  • Buzz Knight, EVP of Strategy and Innovation, Beasley Media Group
  • Speakers:
  • Viktor Wanli, Founder & CEO, Kinguin
  • Mike Dalton, VP Marketing, Unikrn
  • 11:20 AM – 12:00 PM
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    Panel: Esports for Non-Endemic Brands

    Room: Florentine 3-4
    Like any sports franchise, esports doesn’t have a one-size-fits-all demographic. This means opportunity for brands of all stripes looking for an “in” with this growing crowd. Listen in as some of the industry’s top non-endemic “early adopters” share their tips and best practices for translating non-endemic brand messages into brand experiences esports fans understand—and crave.

    Learn how to connect the dots between your brand’s key attributes and what esports fans want. Walk away with a checklist of dos and don’ts you can apply to your first foray into esports.
    Speakers:
  • Paul Brewer, VP, Global Partnerships, ESL
  • Brad Nierenberg, CEO, RedPeg Marketing
  • Ed Gold, Advertising Director, State Farm
  • Chad De Luca, Supervisor of Sponsorships, Publicis Media Sport and Entertainment
  • 11:20 AM – 12:00 PM
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    State of the Union: NBA 2K League

    Room: Florentine 1-2
    A roundtable discussion with members of the NBA 2K League to break down the launch of its inaugural season and look ahead at the future. We'll chat with league and team executives, one of the league's partners, and a player about building the league, its successes, trends, learnings and more. As the first true fusion of a sports league and esports, this session will go behind the curtain for a case study on how organizations can drive passion with partnerships.
    Moderated By:
  • Jeff Eisenband, Senior Editor, The Post Game
  • Speakers:
  • Bryan de Zayas, Americas Director of Gaming & Esports, Alienware
  • Aaron Ryan, SVP, Business Operations, NBA 2K League
  • Donald Stirling, Executive Vice President, Larry H. Miller Sports & Entertainment / Utah Jazz
  • 12:00 PM – 1:00 PM
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    Lunch & General Session | Futurecast: What Will Drive The Next Wave of Global Competition

    Room: Roman Ballroom
    Listen in as two of the most prolific and established esports and traditional sports brands give you a rare glimpse inside their playbooks—and into the future of the industry. Hear how, and why, the intersection between traditional and digital sports will ultimately power the next wave of global competition, and learn how smart brands, leagues and players will need to pivot to become a part of the esports industry’s next phase.
    Speakers:
  • Christian Volk, Head of Digital Marketing, FIFA
  • Ed Chang, Director, Business Strategy, EA Competitive Gaming
  • 1:05 PM – 1:45 PM
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    Career Growth in Esports

    Room: Messina
    As the esports industry continues to mature, new careers are opening up that present unprecedented opportunity for savvy job-hunters. This panel will take on the process of hunting for a new job, prospects for the future, how to hire, making a transition from traditional sports, challenges working in the space, different career paths, and diversity.
    Moderated By:
  • Dan Rossetti, President, Prodigy Sports
  • Speakers:
  • Miranda Charsky, Director of Esport Leagues, Twin Galaxies
  • Chris Chaney, Founder and Co-Owner, Infinite Esports and Entertainment
  • Nathan Lindberg, Director, Esports, Twitch
  • Eunice Chen, VP, Marketing, Cloud9 Esports, Inc.
  • Chad De Luca, Supervisor of Sponsorships, Publicis Media Sport and Entertainment
  • 1:05 PM – 1:45 PM
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    State of the Union: Overwatch League

    Room: Florentine 1-2
    Overwatch League has made headlines multiple times in the past year, becoming the world’s first city-based professional esports league with billionaire team owners like Stan Kroenke (Owner of LA Rams), Robert Kraft (Owner of NE Patriots) and Jeff Wilpon (COO of NY Mets), celebrity athlete investors including Shaq, A-Rod and Marshawn Lynch, and locking in rights deals with Disney XD, ESPN and Twitch, along with sponsors that include T-Mobile and Sour Patch Kids. With season one under its belt and the league gearing up for expansion, hear from Nate Nanzer, Commissioner of the Overwatch League, as he breaks down trends, highlights and challenges from its first season and looks to the future.
    Moderated By:
  • Chris Pursell, Head of Content, Sports & Esports, Cynopsis
  • Speaker:
  • Nate Nanzer, Commissioner, Overwatch League
  • 1:05 PM – 1:45 PM
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    The Art of the Tournament

    Room: Capri
    Tournaments bring the excitement of esports to life, allowing players and fans to share in the experience of live competition. But creating a compelling tournament requires the right mix of art and science in order to deliver on the lofty expectations of players and fans. This session will provide a deep dive into the key elements required to launch a successful tournament, including technology, production, broadcasting, partner alignment, staging, sponsor development and activation, and more.
    Moderated By:
  • Kevin Knocke, VP, Esports, RekT Global
  • Speakers:
  • Jonmichael Bukosky, CEO & Founder, Ultimate Media Ventures
  • Bassem Dahdouh, Esports Manager, Esports Arena Las Vegas
  • Matt Edelman, Chief Content Officer, Super League Gaming
  • John Fazio, CEO, N3rd Street Gamers
  • Wim Stocks, CEO, World Gaming
  • 1:05 PM – 1:45 PM
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    The Safe Bet: The Future of Esports Gambling

    Room: Anzio
    With the Supreme Court opening the doors to legalized sports wagering across the country, perhaps no sector is as poised to benefit as esports.

    With audiences being young, affluent and tech-friendly, what can the esports industry do to maximize this opportunity without compromising integrity, whether the bet is monetary or for skins?

    We’ll hear from some of the biggest names in the business about the next steps to hit the payload in this sector.
    Moderated By:
  • Brett Abarbanel, Director of Research, UNLV International Gaming Institute
  • Speakers:
  • Bart Barden, Chief Product and Revenue Officer, ESP Gaming
  • Scott Burton, CEO, Esportspools.com
  • Matt Kalish, Chief Revenue Officer and Co-Founder, DraftKings
  • Brian Musburger, Founder/Chairman, VSiN
  • Seth Schorr, Chairman, Downtown Grand Hotel & Casino
  • 1:05 PM – 1:45 PM
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    Trendspotting: The Changing Esports Landscape and the Opportunity for your Brand

    Room: Florentine 3-4
    This session will look at some of the most important—and potentially overlooked—trends across the esports ecosystem that will impact the growth of the sport and the engagement by the growing number of companies getting involved.

    • See examples of how several brands have capitalized on these trends and are adapting in real time to build impactful programming.
    • Hear from industry experts on what’s next for tournaments, leagues, sponsorships and fan engagement.
    • Walk away with a trendspotter’s checklist of ideas to keep top of mind as you build your esports engagement and activation strategy.
    Speakers:
  • Rose Gunson, Gears of War Esports Creative Program Manager, Microsoft
  • Steve Lipscomb, World Poker Tour Founder; Managing Director, Gamers.Vote
  • Steven Amato, Chief Content Officer, Contend, Mosaic
  • 1:55 PM – 2:30 PM
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    AirAsia’s Lessons on Creating Internal and External Buy-In for Esports

    Room: Florentine 3-4
    For non-endemic brands new to esports, it can be a tough sell getting executive and internal teams excited about the sport—and the marketing opportunities. Learn how a few passionate employees from AirAsia (the largest airline in Asia) activated their own internal campaign to spread esports awareness to senior management. From forming an esports club for employees, to obtaining buy-in from the executive team to sponsor one of the best teams in Southeast Asia, hear how AirAsia was able to generate interest and acquire sponsorship dollars among internal and external teams. See how a non-endemic brand goes from zero awareness to acquiring one of the best mobile esports teams in Southeast Asia—all within less than a year—and hear what they learned along the way.
    Speaker:
  • Allan Phang, Allstars Engagement and Internal Branding, People & Culture, AirAsia
  • 1:55 PM – 2:30 PM
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    Biggest Hits and Misses in Esports Activation

    Room: Messina
    As sponsors continue to jump into the esports mainframe, VY Esports examines some of the activations we’ve seen in the past year, breaking down the successes and failures along the way, why they did or didn’t connect, and missed opportunities along the way. Some of the examples may surprise you.
    Speaker:
  • Robb Hittner, CRO, VY Esports
  • 1:55 PM – 2:30 PM
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    Deploying in Esports: How the US Army is Building a Competitive Gaming Brand on Twitch

    Room: Anzio
    You heard about non-endemic brands entering esports. Now learn what the US Army has done to build a program at scale. Join Nathan Lindberg and Refugio Orozco as they discuss the US Army MWR's efforts in competitive gaming starting with the Gears of War championship. Nathan and and Refugio will discuss how to listen to the core customer, seek out the right partners, and build an esports program as a new brand in the space.
    *No federal endorsement implied.
    Speakers:
  • Nathan Lindberg, Director, Esports, Twitch
  • Refugio Orozco, Marketing Director, Fort Wainwright Family & MWR, U.S. Army
  • 1:55 PM – 2:30 PM
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    Esports 24/7: Rise of the Arena

    Room: Capri
    Clubs and arenas across the country are getting makeovers to appeal to esports organizers and audiences. Hear from the minds behind these specialty clubs and venues why they are going all-in on esports and the opportunities these changes will provide to teams, sponsors and esports fans.
    Moderated By:
  • Chris Mann, VP of Marketing and Partnerships, NRG Esports
  • Speakers:
  • Ron Chiu, Chief Strategy Officer, AEG Presents
  • Pete Emminger, Senior Director, Blizzard Entertainment
  • Jud Hannigan, CEO, Allied Esports International
  • Neil Johnson, Director - Global Sales, MGM Resorts International
  • Jonathon Oudthone, Founder/President, NGAGE Esports
  • 1:55 PM – 2:30 PM
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    State of the Union: ELEAGUE

    Room: Florentine 1-2
    Turner and IMG's ELEAGUE has rapidly evolved from its startup launch in 2016 to an established entity widely known as a premium esports content and live tournament brand. This panel will feature core members of the ELEAGUE leadership team sharing insights into the growth of the brand, the importance of content, the value of partnering with publishers and collectively building community with fans, along with the continued development of the business and a look ahead at its future.
    Speakers:
  • Craig Barry, Executive Vice President/Chief Content Officer, ELEAGUE/Turner Sports
  • Jennifer Dill, Director Global Business Operations, ELEAGUE/Turner Sports
  • Seth Ladetsky, SVP, Sales, Turner Sports
  • Matt Mosteller, VP of Content, ELEAGUE/Turner Sports
  • Robert Occhialini, VP, Esports Products & Technology, ELEAGUE/Turner Sports
  • 2:40 PM – 3:20 PM
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    12 Ways to Activate Your Esports Sponsorship

    Room: Florentine 3-4
    From at-home streaming to on-site engagement to player endorsements to league sponsorships, there are many ways to bring an esports sponsorship to life. Go behind the scenes of 12 real-world case studies that will illustrate who’s doing it best—and why.

    • Get a comprehensive look at where the smartest activation opportunities lie, and where you can think creatively to carve out new ones.
    • Learn when it makes sense to create your own esports event.
    • Walk away inspired and educated on the kinds of activations that are making connections and moving the needle for endemic and non-endemic brands alike.
    Speakers:
  • Ryan Fitzpatrick, SVP, Lifestyle Marketing & Branded Entertainment, NCompass International
  • Jordan Sherman, Head of Revenue Operations & Sponsorships, Gen.G
  • Wendy Lecot, Head of Strategic Alliances and Digital Marketing Innovation, HyperX
  • 2:40 PM – 3:20 PM
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    Finding Your Funding

    Room: Capri
    As the esports industry matures and investors flock to stake their claims in the business, how exactly does a company connect with potential funders? We’ll hear stories from the trenches as successful entrepreneurs share their experiences in landing the big investment and offer their advice for the next mogul.
    Moderated By:
  • Matt Gunnin, CEO/Founder, Esports One
  • Speakers:
  • Akif Malik, Partner, Podium VC
  • Derek Nelson, CEO, Rogue
  • Jonathan Weinberg, Founder/CEO, Quarterback, Inc.
  • Ann Hand, Chairman & CEO, Super League Gaming
  • 2:40 PM – 3:20 PM
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    State of the Union: League of Legends

    Room: Florentine 1-2
    What happens next when you take one of the most popular esports events in the world and change the entire partnership structure for the event? If you are Riot Games, the answer for its League of Legends Championship Series is that you do it all over again. Last year saw the company announce 10 teams that became part of its permanent partnership structure in a shift from the promotion/relegation model to a franchise system for its NA LCS. Now that model is being implemented into its European counterpart with some of the world's biggest teams now partners. Hear from Riot as they detail the lessons learned from its first season under the new model, how the move impacted players, fans and advertisers and what we can expect moving forward.
    Speakers:
  • Chris Hopper, Head of Esports, North America, Riot Games
  • Whalen Rozelle, Co-Head of Esports
  • 2:40 PM – 3:20 PM
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    The Pitch: Great PR in Esports

    Room: Anzio
    With more and more major brands making their entrance into the esports, it’s increasingly critical for non-endemics to understand how to communicate with esports fans – and for endemic brands to challenge themselves to up their game.

    We’ll examine the communication commandments that ALL brands should keep in mind when planning a campaign – and take a look at some case studies that illustrate what and what not to do.
    Speakers:
  • Anna Rozwandowicz, Founder, The Story Mob
  • Carlos Rodriguez, Founder and CEO, G2 Esports
  • Nicola Piggott, Co-Founder, The Story Mob
  • Kalie Moore, Co-founder, The Story Mob
  • 2:40 PM – 3:20 PM
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    The Stealth Opportunity of Licensing Deals

    Room: Messina
    Learn how licensing and merchandising is poised to explode for the esports industry. This session will cover who the licensing players are, who is buying, what they’re buying (and paying) and how you can maximize your esports strategy with the right licensing deal.
    Moderated By:
  • Steven Ekstract, Brand Director, UBM Global Licensing Group
  • Speakers:
  • Christian Bayley, Head of Licensing, Riot Games
  • Ari Segal, President & COO, Immortals
  • Daniel Siegel, Head of Blizzard Esports Licensing, Activision Blizzard
  • 3:20 PM – 4:10 PM
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    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    4:10 PM – 4:45 PM
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    From Athlete to Entrepreneur: How Sports Figures Play a Role in Startups that Change the World

    Room: Florentine 1-2
    In October, 2017, before Fortnite had been streamed on Twitch for 700+ million hours, SeventySix Capital made a strategic investment in the esports industry by backing N3rd Street Gamers. Led by MLB superstar Ryan Howard, SeventySix Capital has become the go-to platform for elite athletes to invest, learn and grow while providing an unfair advantage to startups looking to become billion dollar companies. Join us as Ryan, Wayne and John share their strategies for investing in esports and an inside look into how sports figures play a role in elevating startups above the rest.
    Speakers:
  • John Fazio, CEO, N3rd Street Gamers
  • Ryan Howard, Partner, SeventySix Capital
  • Wayne Kimmel, Partner/Founder, SeventySix Capital
  • 4:10 PM – 4:45 PM
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    Lessons in Authenticity: Tips for Engaging Esports Fans

    Room: Florentine 3-4
    Get an up-close and personal perspective on today’s esports fans, from casual gamers to aspiring pros, to understand what motivates them, how they interact with one another and how brands can reach them.

    We’ll give you insight into seven best known methods for producing esports events that will excite and engage the esports fan. And we’ll look at some of what has worked and what hasn’t as brands approach this new audience demographic.

    Walk away with a deeper understanding of this demographic from some of the most seasoned experts in working with and talking to the esport fan.
    Speakers:
  • Joe English, Event Designer and Esports Expert, Joe English Esports
  • Kim Meltzer, CEO, KidKesty Productions
  • Donny Neufuss, Vertical Market Leader eSports Americas, PRG
  • 4:10 PM – 4:45 PM
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    Mobile Esports Strategies

    Room: Anzio
    Mobile is fast becoming a dominant esports interface. In this session, you’ll learn from mobile esports pioneers how to integrated a mobile strategy into your esports model.
    Moderated By:
  • Stan Press, Consultant/Advisor
  • Speakers:
  • Vincent Minichiello, Gaming & Esports Manager, RedPeg Marketing
  • Andrew Paradise, CEO & Founder, Skillz
  • 4:10 PM – 4:45 PM
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    Smart Streaming and Content Strategies

    Room: Capri
    What content makes the at-home viewing experience just a compelling as the real-world one? Find out what streaming and content strategies are moving the needle for esports sponsors. Learn what content works, what doesn't and what definitely doesn't.
    Moderated By:
  • Nathan Lindberg, Director, Esports, Twitch
  • Speakers:
  • Mike Labelle, Esports Athlete, New York Red Bulls
  • Doug "Censor" Martin, Streamer/Content Producer, compLexity Gaming
  • Sheila "Pterodactyl" Weidman, Streamer/Content Producer, OpTic Gaming
  • Patrick Reese, Director of Talent Business Development, Fullscreen
  • Jason Dimberg, VP Programming & Talent, Machinima
  • 4:10 PM – 4:45 PM
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    Uncovering the Value in Esports

    Room: Messina
    In the past year and a half alone, Nielsen Esports has tracked the exposure and value of more than 300 brands in major esports tournaments around the world.

    Learn the trends emerging in esports sponsorships and activations, and see best practices throughout the global esports landscape. Also, find out key takeaways from a new research report on esports fan attitudes and behaviors, including: sponsorship receptiveness, media consumption habits, traditional sports fandom and attitudes towards gambling/betting.
    Speaker:
  • Nicole Pike, Managing Director, Esports, Nielsen
  • 4:50 PM – 5:35 PM
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    The Beta Tank

    Room: Roman Ballroom
    Start-ups from around the world of esports will make their case to a lineup of some of the most prestigious investors in the industry today. Get in the running to present in front of our judges from Infinite Esports and Entertainment, BITKRAFT Esports Venture, Podium VC, the audience, and other contenders. With each judge agreeing– the crowned winner will get to personally have a private meeting to explore their presentation and discuss possible partnerships with our judges. Are you a start-up looking to break into esports? Are you powering technology in esports event production? Are you a leading team or league looking for new partners to take you to the next level? This is your shot to shine!

    Must be a registered attendee to enter. Questions? Contact cpearson@accessintel.com.
    Judges
  • David Bialek, Co-Founder & CEO, RekT Global
  • Chris Chaney, Founder and Co-Owner, Infinite Esports and Entertainment
  • Jens Hilgers, Founding Partner, BITKRAFT Esports Ventures
  • Wayne Kimmel, Partner/Founder, SeventySix Capital
  • Akif Malik, Partner, Podium VC
  • 5:35 PM – 6:35 PM
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    Happy Hour

    Room: Pompeian Ballroom
    After day two’s wrap-up—come hang with other EBS attendees and meet leading industry product and services suppliers. Drinks. Food. Networking. Solutions. Ideas. This is the last major networking reception of the Summit so don’t miss it! (Admission to the reception is included with your EBS registration.)
    7:00 PM – 9:45 PM
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    Tempest Awards

    Room: Esports Arena Las Vegas at Luxor Hotel and Casino
    Join us for the Tempest Awards gala, which will showcase North America’s best esports innovators across brands, teams, leagues, players and businesses driving the competitive gaming industry forward. Cost: $375 includes dinner, networking and awards program. To book a seat or a table click here. (Takes place at the Esports Arena Las Vegas at Luxor Hotel.)

    Wednesday | October 3

    8:00 AM – 8:45 AM
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    Breakfast

    Room: Pompeian Ballroom
    Come fuel up for the action packed day ahead of you. And chat with other attendees about your EBS experience.
    8:45 AM – 9:30 AM
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    Keynote: Unleashing the Next Billion Esports Fans

    Room: Roman Ballroom
    Technology will shape the growth of esports, making it more accessible and driving innovations that will change the way esports is played, produced and experienced. At the core of Intel’s gaming business is technology’s role in the global development of esports communities. Intel’s Frank Soqui discusses how we unleash the future for the next billion esports fans through today’s most exciting and emerging technologies, such as 5G, Cloud, AR and AI.
    Speaker:
  • Frank Soqui, Vice President & General Manager, Gaming Division, Intel
  • 9:30 AM – 10:15 AM
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    Case Study: Amazon Prime + Twitch ‘Battlecars Live’

    Room: Capri
    It was the largest branded content broadcast of the last two years on the Twitch platform—and we’re taking you inside it. Listen in as the masterminds behind the epic Battle Cars Live! interactive gaming experience explain how they transformed a life-size game board installed in a remote quarry in Los Angeles County into a worldwide live-streamed event, where gaming audiences from different regions of the globe were able to interact in real-time to affect the results, creating a real-time marketing stunt. Each region was represented by a Twitch influencer as they battled against each other… with “explosive” results. See how Amazon Prime promoted its series “The Grand Tour” through this innovative mix of live chat and custom overlays to create a global activation that boosted viewership and engagement.
    Speakers:
  • Dustin Callif, Managing Partner, Tool of North America
  • Spencer Fink, Interactive Designer, Tool of North America
  • 9:30 AM – 10:15 AM
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    How To Budget For Your Esports Activation

    Room: Messina
    Understand the unique nuances of the esports sponsorship activation, and what typical costs are for the online and offline activation elements most sponsors need. Get a sense of sponsorship costs across teams, leagues and events, and what you’ll need to budget for in order to stand out.
    Speaker:
  • Stuart Lipson, Executive Director, Esports Ad Bureau
  • 9:30 AM – 10:15 AM
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    Sports Authority: Lessons Learned from the Sports/Esports Connection

    Room: Florentine 3-4
    Traditional sports leagues continue to dive deeper into leveraging esports into their own business plans, at times taking very different approaches to embracing the industry. We'll chat with executives from some of the world's biggest sports organizations about their endeavors, breaking down the successes, failures and surprises learned along the way.
    Moderated By:
  • Jamie King, Executive Vice President, Esports, Engine Shop
  • Speakers:
  • Chris Golier, VP Business Development, NHL
  • Jamie Leece, Sr. Vice President, Games & VR, MLB Advanced Media
  • Manny Lorras, Director, Team Marketing & Business Operations, NBA
  • James Ruth, Senior Director, Properties & Events, Major League Soccer
  • 10:15 AM – 11:15 AM
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    Refreshment Break

    Room: Pompeian Ballroom
    Grab a refreshment, chat up fellow attendees and meet with the esports industry’s best partners in the Solutions Center.
    11:20 AM – 12:00 PM
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    Data-Driven Esports Marketing

    Room: Capri
    Esports has more numbers and data at its disposal than any other sports platform. Go inside several real world case studies to see what data brands are collecting and what strategies marketers can use to translate esports analytics into powerful touchpoints and campaigns. Learn the fundamentals of esports data collection and predictive analytics. Get the low down on the engagement metrics you should be tracking—and how to track them. Walk away with a list of technologies, tools and ideas you can use to amp up your brand’s data IQ.
    Speakers:
  • Kathleen Davis, CEO, SMRI/MOBLAB
  • Jason McClosky, VP of Software, E-Commerce Logistics
  • Emily Young, Business Development Manager/Project Manager, SMRI/MOBLAB
  • 11:20 AM – 12:00 PM
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    Diversity in the Esports Industry

    Room: Anzio
    Diversity is a hot topic within esports as companies seek to appeal to a broader audience, and align their involvement in esports with their own corporate diversity initiatives. This session will examine how companies are creating that alignment and proactively developing strategies for promoting diversity in the sport.
    Moderated By:
  • Zorine Te, Marketing Manager, Player 2 Studios
  • Speakers:
  • Dereyck Moore, Director of Digital Products, ELEAGUE/Turner Sports
  • Shayan Tamayo, Host and Esports Commentator, Body Count Fighting
  • Sheila "Pterodactyl" Weidman, Streamer/Content Producer, OpTic Gaming
  • 11:20 AM – 12:00 PM
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    Esports News: Content that Connects (and Enrages)

    Room: Messina
    Some of the biggest names in esports media sit down for a candid chat about how the media – both endemic and non-endemic – are covering the esports industry. Examining the content that strikes a chord with audiences (both good and bad), along with public feuds, backstage drama and a passionate audience, we’ll hear from some of the biggest names delivering esports news today.
    Moderated By:
  • Kevin Knocke, VP, Esports, RekT Global
  • Speakers:
  • Joel Fowler, Group Publisher, Vice Media
  • Aubrey Levy, VP, Marketing & Partnerships, The Score
  • Richard Lewis, Director of Talent, ESP Gaming
  • Sean Morrison, Associagte Editor, ESPN Esports, ESPN, Inc.
  • Jon Steinberg, CEO, Cheddar
  • 11:20 AM – 12:00 PM
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    The Essentials of Building Smart Team Sponsorships

    Room: Florentine 3-4
    While many brands are using team partnerships as a way to get a foot in the door, there are a variety of ways to create thoughtful esports sponsorships that resonate with players and fans.

    • Take a tour of some real-world examples to see which team deals are working, which aren’t and what pitfalls to avoid when seeking your own sponsorship deal.
    • Learn the pros and cons of getting into esports via team deals versus tournaments.
    • Hear some of the most effective tactics for structuring a team partnership and understand the impact of franchising on team deal structures.
    Speakers:
  • Mike Tubman, Sports and Competition Manager, Buffalo Wild Wings
  • Glenn Minerley, Head of Esports and Gaming, Momentum Worldwide
  • Mike Prindiville, CEO, Team Dignitas
  • Nick Bourne, Head of Esports and Partnerships, Turtle Beach
  • John Younger, President & Co-Founder, Triggerfish Partnerships
  • 12:00 PM – 1:00 PM
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    Networking Lunch & General Session | Success in Esports: Growing Alongside Your Partners

    Room: Roman Ballroom
    In this lunch session, hear from three industry veterans, each leading a different arm in one of the most successful and longest-standing partnerships in western esports. Since 2012 Alienware, Team Liquid, & Twitch have grown side by side as partners, each finding unique ways to provide value back towards strengthening the group. As three endemic brands within the space, learn how we’ve approached the business landscape of esports and how we’ve come to recognize and foster the partnerships that can lead to long-term success.
    Speakers:
  • Steve Arhancet, Co-CEO & Owner, Team Liquid
  • Bryan de Zayas, Americas Director of Gaming & Esports, Alienware
  • Nathan Lindberg, Director, Esports, Twitch
  • 1:05 PM – 1:45 PM
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    Speed Briefing: Capturing Esports Audiences Through Traditional Sports Experiences

    Room: Florentine 3-4
    Now more than ever, audiences are open to change. With less focus on loyalty to the home team, sponsors and traditional sports leagues have the potential to leverage esports to ignite audiences and boost presence. Explore the current trends, threats and potential for capturing esports audiences through traditional sports experiences with the head of esports for the entertainment and sports lifestyle platform, Attendee.com. Learn how esports is already changing the game for the PGA and NHL and take away innovative ideas for launching esports across other traditional sports tournaments, venues and events.
    Speaker:
  • George Schneider, President, Attendee.com
  • 1:05 PM – 1:45 PM
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    Speed Briefing: Investing in Esports

    Room: Capri
    In this rapid-fire master class, you’ll get up to speed on the world of esports and its investment opportunities. You’ll learn: What investors need to know to thrive in today’s landscape, where esports is going in the next five years, and how investors can lay the foundation for making a profit in smart and successful ways. Wrap it all up with fresh insights on the technology that will change esports in the coming months, and a behind-the-scenes look at Esports Olympics that will give the investment session relevant, real-world context.
    Speaker:
  • Eric Gonzales II, CEO, ProEsports Gaming
  • 1:55 PM – 2:35 PM
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    Blood, Sweat, and Tears: A Tale of VR Esports

    Room: Capri
    Catch up on the latest and what's next for the Oculus journey into VR esports. During this talk, developers and business leaders will learn what makes a great VR esports title and how to capitalize on industry trends. Attendees will leave with a deep understanding of Oculus' long-term strategy to revolutionize every aspect of esports, including gameplay, competition, and viewership.
    Speaker:
  • Christopher K. McKelvy, Head of esports, Oculus
  • 1:55 PM – 2:35 PM
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    How to Measure Your Esports Activation

    Room: Anzio
    Get a crash course on the important nuances among esports audiences and then learn how to apply those insights to better leverage, track, target and measure your esports activation strategies.

    • Learn how to separate fact from fiction when it comes to understanding esports fanbases and audience demographics—both domestic and international.
    • Hear fresh research on the emotional drivers at play among fans, and how brands can use data to connect in authentic ways.
    • Understand the various viewership metrics (peak concurrents, average concurrents) you can—and should—collect through your esports program, and how to compare traditional sports measurement to esports measurement practices.
    • Walk away smarter about how to use sponsorship valuations, brand exposure analysis and social listening data to optimize your ROI.
    Speaker:
  • Noah Kolodny, VP, Insights & Strategy, Octagon
  • 1:55 PM – 2:35 PM
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    The New Team Dynamic

    Room: Florentine 3-4
    Team models are becoming more complex and are presenting new challenges for team owners, players and the sponsors and partners who support them. This session will cover emerging team structures and how they are impacting the business side of the industry.
    Moderated By:
  • Christian Bishop, VP - Business Development, ESP Gaming
  • Speakers:
  • Erik Anderson, Head of eSports, FaZe Clan
  • Arnold Hur, Chief Growth Officer, Gen.G
  • Frank Villarreal, President/Co-Owner/Founder, Rogue
  • Jared Jeffries, President, Echo Fox
  • Jordan Udko, Partnerships, Cloud9 Esports, Inc.
  • 1:55 PM – 2:35 PM
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    Trendwatch

    Room: Messina
    What are the breakout trends being overlooked in esports circles? Our speakers find the diamonds in the rough that will be forces of nature in coming years and detail how you and your team can take advantage of those opportunities now. You'll discover untapped audiences, surprising ways they are engaging with brands, and how to leverage supplemental content to drive your own payload.
    Moderated By:
  • Stan Press, Consultant/Advisor
  • Speakers:
  • Lance Henik, Senior Account Manager, Leger 360
  • Rishi Chadha, Head of Gaming Content Partnerships, Twitter
  • Johannes Waldstein, Founder and CEO, FanAI
  • 2:45 PM – 3:25 PM
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    Sponsor Spotlight: Quicken Loans & 100 Thieves

    Room: Florentine 3-4
    January saw sponsor history made when 100 Thieves, one of the most recognizable franchises in esports gaming, unlocked a partnership with Rocket Mortgage by Quicken Loans. Activation in the deal included 100 Thieves' League of Legends players and staff living and training in the Rocket Mortgage Team House – a luxury home in California designed from the ground-up to meet the unique needs of world-class esport athletes with the partnership marking Rocket Mortgages' first entry into esports. Hear from 100 Thieves founder and esports legend Nadeshot and the CMO of Quicken Loans about how the deal came together, making the partnership work for both sides and lessons learned from the alliance.
    Moderated By:
  • Jed Strong, General Manager, Esports, Intersport
  • Speakers:
  • Casey Hurbis, CMO, Quicken Loans
  • Matt Nadeshot Haag, Founder and CEO, 100 Thieves
  • 3:35 PM – 4:15 PM
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    Streamers & the New Celebrity Culture

    Room: Florentine 3-4
    Driving pop culture and changing the meta of how media is being consumed, today's streamers have become content royalty, driving millions of viewers with their direct connections to fans. In this fireside chat, Geoff Keighley will chat with some of today's biggest names to talk about the changing celebrity culture, why non-gaming personalities are so driven to work with them, how brands can benefit from the relations and the future of media consumption. Don't miss this closing event!
    Moderated By:
  • Geoff Keighley, Producer/Creator, The Game Awards
  • Speakers:
  • DrLupo, Broadcaster, Gamer, Streamer
  • Matt Nadeshot Haag, Founder and CEO
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